LO3- Be able to plan original print-based advertisements to be used within an advertising campaign

Creating Ideas

Production schedule.

Budget

My budget for the production of the poster will be about £500 as I have the cost of equipment. Programmes.

Equipment= The equipment will be £25 per hour = £50 for photoshoot

Programmes= Per 2 weeks £10 = £35 for all 7 weeks

£85

Promotion

I have set my self a budget of £300 which will cover the cost to promote the documentary for 2 weeks in certain billboards and on TV.  I will be making about 20 large print posters for public billboards which will cost £8.50 each as I will order them on bulk. 30 small poster £2.50 each and order them in bulk. I will be promoting on social which will be free.

Recce Sheet

Risk Assessment

Sketches

I had at look at the colours I will use in the poster and I wanted to keep it simple but if I used this sketch then I would need to include the colour on the belt.

These are all sketches of the poster and this is my favourite design out of all choices. This is because the colour and the size of the sketch. This sketch covers the whole page and fills it with colour. It also helps the writing stand out and the negative space brings out the logo.

This was a very simple sketch which actually worked but I couldn't find the relevance with tang soo do. However I might put this as a little logo on the side.

This was my original idea of someone in a fighting stance. but I wanted to make the poster more mysterious so using the dark tones I actually used an old photo which blends into the black background

When I intended to take the photo I had an idea of doing a black and white image so then the face can blend into the back ground .

This is one of my favourite as I wanted to show the flexibility of tang soo do and what technique we show in the moves but the picture didn't really fit on the size of the poster as I have chosen to do it A4.

House style
Looking at my target audience I am aiming to advertise the company to get more people interested. This will be done by a eye catching picture which will stand out compared to a lot of images but the colour will have a big part to play in standing out in the crowd.

I have chosen to go for very simple colours which go together well red and black